Common Sense Note
Parents need to know that kids may clamor to see this fast-paced, action-packed comic book-based adventure. But it's definitely more age-appropriate for teens than younger children. Although much of the violence is clearly meant to be based in the realm of sci-fi and fantasy -- and/or is shown at a distance -- there's plenty of it, from massive explosions to children held at gunpoint to super-powered fistfights. Some of the violence is war themed, and some characters get hurt and/or die. While much is made of lead character Tony Stark's devil-may-care lifestyle of fun and frolic, viewers also see him turn away from the more irresponsible aspects of playboyhood. Language is minimal, and sexual content is more suggested than shown overall -- though there are a few eyebrow-raising moments.
Some making out and tumbling about in bed (partially clothed woman); a young woman wakes up in a bed covered only by a sheet, presumably after sex, and then walks around wearing just a man's shirt; stewardesses dance suggestively (a stripper pole is present but not used); much is made of Tony Stark's reputation as a playboy. Some flirting.
Extensive, constant sci-fi action and war violence. Characters (including kids) are held at gunpoint; adult villagers are rounded up by bad guys and separated from their kids; wounded characters bleed; people perish in explosions or at the hands of weapons; Iron Man's armor shoots energy rays, micro-missiles, and, in an early version, flames -- all of which are used as weapons (the flame throwers result in some massive fireballs). Characters in high-tech power armor have impressive, super-powered fistfights.
Mild sexually suggestive language. Fairly infrequent use of words like "damn" and "hell." Generally, tame langage for PG-13.
"Good guys" and "bad guys" are pretty clearly delineated, but there's some ethical iffiness on both sides. Extensive discussion of the morality of weapons sales, as well as the nature and character of maintaining peace through possession of the biggest guns.
Tie-in to vast quantities of related merchandise. Contextual references to Burger King, and characters drive Audi cars (both companies have promotional agreements with the film). Verizon cell phones. A montage includes several mock magazine covers with visible logos: Time, Newsweek, Wired, Rolling Stone, and others.
Drugs / Tobacco /
Alcohol is consumed frequently; one character enjoys a cigar, albeit mostly as a prop.