Common Sense Note
Parents need to know that Bob the Builder's primary focus is the can-do attitude that Bob and his building crew demonstrate while facing tough assignments, which has good messages about determination. While some of the duller details (paperwork, fundraising) won't interest preschoolers, they will like seeing Bob and his anthropomorphic machinery at work. The show puts a female character at the forefront, a plus on a construction-themed program. A 2015 reboot significantly altered the look and sound of the show, portraying Bob and his peers as more mature versions of their originals and tasking them with larger-scale building projects, but the empowering themes at its heart remained the same.
Teamwork and cooperation are important, particularly when it comes to completing tough assignments. The crew's motto is, "Can we fix it? Yes, we can!" Female characters are in prominent roles in this construction-themed show, including Bob's indispensable partner, Wendy, and the town's mayor. When mistakes are made, they provide valuable opportunities for learning lessons.
Bob's image is a marketing gold mine, and it graces products of many kinds.
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