Common Sense Note

Parents need to know that teens are absolutely going to want to see this much-hyped re-start to the James Bond franchise. The new 007, however, is darker than previous incarnations. His sly, barely perceptible smile suggests that he relishes revenge and takes pleasure in his violence. The film is full of violence, including spectacular explosions, intense physical fights, shooting, knifing, cars crashing, and drowning. Dead bodies show blood and vacant-eyed faces. A torture scene (featuring a naked Bond) shows him in obvious pain as his genitals are smashed with a large, knotted rope. One main character meets a sad demise. Sex scenes show Bond with two different women, in various states of undress. Lots of martini-drinking as Bond discovers his drink of choice (thanks to liquor sponsors Heineken and Smirnoff). The language is pretty mild.

Sexual Content

Bond beds two different women (all three characters show nude legs and arms while kissing and embracing passionately on beds and floors); Bond is naked for a torture session (you see everything but full frontal); joke about an undercover name for Vesper ("Miss Stephanie Broadchest").

Violence

Lots of stunts, per usual in Bond movies: animated opening credits sequence features shooting, stabbing, and falling, with bright red splotches for blood; film includes explosions by bombs, grenades, and missiles; car chases and flips; leaps on and off building scaffolding; corpse wrapped in a hammock; Bond's face and body are cut and bleeding repeatedly; bloody results from frequent shooting, knifing, and punching; poisoned, Bond sweats and gasps, nearly dying; a long, sad drowning sequence; fight scenes feature kicking, punching, falling/throwing bodies down stairs; one villain wields a sword; Bond is tortured by a villain whomping his genitals with a knotted rope.

Language

Mild language, including "Jesus Christ," repeated use of "hell" by M (i.e., "What the hell is Bond doing!?"), and "ass."

Social Behavior

Villains are ruthlessly efficient and lethal in pursuit of money and power; Bond is also brutal, darkly pleased to best his opponents.

Consumerism

The usual upscale Bond paraphernalia: Liquor tie-ins include Heineken and Smirnoff Vodka, goodies include Aston Martin, Jaguar, Sony Vaio, Sony Ericsson, Omega watch, Bodyworld Museum exhibit; Virgin Atlantic airline (including airport cameo by owner Richard Branson); Coca-Cola.

Drugs / Tobacco / Alcohol

Much drinking (champagne, martinis, brandy, Scotch) and oh yes, those liquor sponsored placements...)