Common Sense Note
Parents need to know that although it's a documentary, many kids will be interested in this story of an annual off-road motor race along Mexico's Baja peninsula. Filled with swooping camera angles, race action and, yes, dust, there are no villains in this telling, just noble competitors, and for most of them winning is secondary to the thrill of just being in the race itself. There is brief profanity, and we hear about some fatalities (although we do not see them). The film does make it clear that the sport is dangerous and not easy. Strong messages include the volunteer efforts behind putting the race together and the selflessness of the participants. Also worth noting are the family relationships strengthened by the contest. Some teams are fathers and sons; others are brothers, and one team, the only females depicted at length, are racing wives and mothers who have gotten together in a team of their own.
Sexual
Content
What appears to be a dirty joke over the closing credits, but likely to go way over kids' heads.
Violence
Lots of dangerous driving, a few (offscreen) fatalities.
Language
Someone says "ass," but with all the mechanical breakdowns it's amazing more choice words weren't used.
Social
Behavior
Most, though not all, of the racers are white and male (and, seemingly, wealthy enough to indulge in an expensive race venture), but that being said, all the ones in the spotlight are depicted as good sports and noble competitors. Especially nice are the stars who go out of their way to sign autographs and give away free team jerseys to their worshipful fans, and one team goes so far as to fund an orphanage.
Consumerism
Like it or not, these athletes and their vehicles are often walking billboards, with sponsor labels constantly in view.
Drugs / Tobacco /
Alcohol
Reference to beer-drinking (though the beverage most consumed seems to be Red Bull).