Common Sense Note
Parents need to know that this mostly live-action Disney fairy tale will appeal to kids -- even very young ones -- who have seen the many trailers and TV ads. Like most Disney flicks, the romance is chaste (a few kisses), the violence is mild (though the climactic battle with a dragon at the end could scare some sensitive little ones), and the language isn't an issue. That said, there are quite a few product placements (not to mention the tie-ins to the whole Disney Princess juggernaut) and one scene of a character getting drunk at a bar.
Sexual
Content
A few kisses, including "true love's kiss," and a scene of Giselle modestly coming out of the shower and getting wrapped in a towel. She also flirts/dances with Robert. Some dating/relationship innuendo that will go over kids' head.
Violence
A wicked witch tries to poison Giselle; Edward wields his sword against a troll and out and about in New York City (no one is hurt). Nathaniel takes out his frustrations on Pip, mostly to humorous effect. The queen transforms into a big, threatening dragon and tries to kill Giselle and Robert (after doing her best to do Giselle in via other means).
Language
Not applicable
Social
Behavior
Sends the message that even though true love doesn't always come in a predictable "Prince Charming" package, your dreams can still come true.
Consumerism
Coke, I Love NY souvenir items, Mac laptop, Blackberry PDAs, Vipp traschan, Calypso, Prada, Elie Tahari, etc. (Giselle indulges in some prime retail therapy at one point). Plus, lots of tie-ins to the Disney Princess marketing machine.
Drugs / Tobacco /
Alcohol
Giselle is served an apple martini but doesn't drink it. A character gets sloshed at a bar.