Rent Frontline: The Merchants of Cool on DVD

Frontline: The Merchants of Cool

2001 Rated NR 1hr

The award-winning "Frontline" television show trains its investigative lens on marketing moguls who conduct endless surveys and focus groups sampling the tastes, attitudes and aspirations of American teens to determine exactly what they want. As Hollywood and Madison Avenue craft tailored versions of teenage life in movies, TV, music and advertising, just how far will they go to reach the hearts -- and wallets -- of American youth?

Rent DVDs for only $4.99 a month.

More like Frontline: The Merchants of Cool

American Experience: My Lai Frontline: The Persuaders American Experience: Coney Island Marcus Garvey: American Experience Battle of the X-Planes: Nova Hitler's Lost Sub: Nova A Family Undertaking: POV In Search of Tuscany with John Guerrasio Return with Honor: American Experience Lawrence of Arabia: Battle for Arab World

Movie Details

Not rated. This movie has not been rated by the MPAA.
Screen formats

Full Screen 1.33:1



Closed captioned


Language and sound

English: Dolby Digital 2.0 Stereo

Other features

Color; interactive menus; scene access.