Frontline: The Merchants of Cool
The award-winning "Frontline" television show trains its investigative lens on marketing moguls who conduct endless surveys and focus groups sampling the tastes, attitudes and aspirations of American teens to determine exactly what they want. As Hollywood and Madison Avenue craft tailored versions of teenage life in movies, TV, music and advertising, just how far will they go to reach the hearts -- and wallets -- of American youth?
Rent DVDs for only $4.99 a month.
- Douglas Rushkoff
- Barak Goodman
NRNot rated. This movie has not been rated by the MPAA.
Full Screen 1.33:1Subtitles
YesLanguage and sound
English: Dolby Digital 2.0 StereoOther features
Color; interactive menus; scene access.
Frontline: The Merchants of CoolClose
Common Sense Note
- Age appropriate
- Not an issue
- Depends on your kid and your family
- Not appropriate for kids of the age most likely to want to see it