Charismatic adman and notorious womanizer Ralph Gagante (Mark Feuerstein) decides to forsake his Casanova ways by going celibate after falling for brainy new co-worker Elizabeth Brenner (Amy Redford), who's turned off by his skirt-chasing. But all bets are off when Ralph's fantasy girl (Ali Larter) enters the picture in this audacious sex comedy from director Christopher Kublan. Dabney Coleman plays Ralph's chauvinist boss.