Common Sense Note
Parents need to know that GoldenEye is the 17th James Bond adventure and the first to feature Pierce Brosnan; it's one of the most successful and critically acclaimed of the series. It features lots of killing, which is largely bloodless. Sex is more of an issue, with naked silhouettes during the title sequence, kissing, foreplay, and strong innuendo. Language, though infrequent, includes words such as "ass" and "bitch." Of course, drinking is also an issue. Bond has his martinis, and other characters drink, but one bad guy in particular appears to have a drinking problem, habitually swigging from a flask during tense situations. The movie advertises Perrier and a fancy watch but nothing that teens should be interested in buying.
Sexual
Content
As always with Bond movies, the title sequence here is sexually suggestive with (apparently) naked women shown in silhouette. Bond flirts with two women and passionately kisses one of them. The Onnatop character seems to equate sex and violence, going into ecstasy whenever struggling with a man. Otherwise, there's lots of sexual innuendo, both direct and indirect.
Violence
The violence here is very cartoonish. Many characters die, but it's with little impact, and very little blood is shown. During a fight, one character has a bloody nose and mouth. A dead body is shown with a creepy grin on its face. There's some fighting and punching. A female character, Onnatop, seems to enjoy rough sexual foreplay and goes into ecstasy when fighting with men. The rougher the fighting gets, the more she seems to enjoy it. The bad guy forcibly kisses the female hero.
Language
Language is fairly light and includes occasional uses of "ass," "bitch," and "damn."
Social
Behavior
Bond's license to kill allows him to dispatch bad guys without much of a second thought.
Consumerism
During a chase scene, Bond crashes into a prominently displayed Perrier truck, crashing thousands of bottles to the pavement. And, as in the other Bond movies, this one shows off very fancy watches and cars; at the time, there were ad campaigns wherein consumers could buy the watch brand (Omega) from the movie.
Drugs / Tobacco /
Alcohol
Most characters seem to drink in this movie. Bond has his usual vodka martini ("shaken, not stirred"), and M keeps a bottle of bourbon in her desk (she shares a glass with Bond). But one of the bad guys appears to have a drinking problem. He takes manic swigs from a flask during tense moments, and this is shown several times.