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For more than 25 years, the musical (and cultural) hip-hop phenomenon has changed the way corporations market their products. Find out about the pervasive influence that affects how we buy everything from music to sneakers to jewelry in a fascinating documentary that features such artists as Bonz Malone, Cypress Hill, Coolio, Mos Def, Nate Dogg, Zxibit, Wyclef Jean, Snoop Dogg, MC Lyte and many others.