Here's a how-to primer on making it in the multimillion dollar business of hip-hop music. Discover the keys to success from the hottest entrepreneurs in the industry, whose insights will inspire you to carve your own path to the big time. Russell Simmons, co-founder of Def Jam Records, shares helpful personal anecdotes along with Jay-Z, Lyor Cohen, Sean "Puffy" Combs, Kevin Liles, Ice Cube, Dame Dash, LL Cool J and other key movers and shakers.