Best buddies Ben Epstein (Bryan Greenberg) and Cam Calderon (Victor Rasuk) are young entrepreneurial players on the make in New York City determined to make their first million using whatever assets or financing they can hustle. Although their first product forays don't pan out as planned, the guys are quick to pounce on new ideas. Meanwhile, their social lives are also rocking in the Big Apple's high-energy fashion and music scenes.