Common Sense Note
Parents need to know that this sequel to Iron Man has even more explosions and action than the original, but it also ups the snarky humor and sexual innuendo. The two biggest concerns for parents are violence (while there's not much blood, there are plenty of bombs, weapons, and fights, as well as two men who are briefly shown hanging to death) and consumerism (several brands are featured again and again to the point that the movie seems like an expensive commercial for Audi, especially). Although there is only one climactic kiss, there are lots of double entendres and innuendo-filled jokes that may go over the heads of tweens and younger teens. Robert Downey Jr.'s Tony Stark, is still not the role model of power and responsibility that Peter Parker is, but he knows when and how to help. Scarlett Johansson's character is strong, but she's so objectified it's hard to think of her as a role model to young girls.
Although there's only one big kiss, several scenes feature women dressed provocatively, especially Natalie and a group of Stark dancers. There's a great deal of sexual innuendo in Stark's dialogue, particularly when he talks to or about Natalie, who in a couple of scenes is shown in her bra and in every other scene is wearing skin-tight, cleavage-baring outfit. Stark routinely says things like: "I serve this great country at the pleasure of myself, and if there's one thing you can count on, it's me pleasuring myself" or "I want one" (in reference to Natalie).
Lots of explosions and several dead bodies in the movie. One person dies of illness or old age, but the rest of the body count is from explosions and in two cases, hanging (that's the worst scene). Iron Man and Rhodey have a big fight that smashes up Stark's house and leaves both of them passed out. The fights with Ivan, including the climactic sequence, are the most violent, but there's almost no blood. Since Stark and his competitor Hammer are weapons designers, the weapons in the movie are fairly glamorized, especially the ones Hammer Industries creates, which Hammer shows off in an almost sexual manner to army officers.
Language includes "stupid," "idiot," "damn," a couple instances of "ass," one use of "bitches," and a few "God"s as exclamations.
Once again, it's clear (for the most part) who's "good" and who's "evil." Tony Stark learns the lesson that just because you think you're going to die doesn't mean you should care only about yourself. Iron Man also discovers the importance of honesty and cooperation. He couldn't have defeated his enemy alone, but when he teamed up with his best friend, he was twice as powerful. That said, the female characters -- both primary and secondary -- are largely love interests or highly sexualized, even if they are strong and capable.
Tie-in to vast quantities of related merchandise. Several brands appear again and again, like Audi, which has at least two of its vehicle fleet featured prominently (including gratuitous close-ups of Audi's interlocking rings logo), in addition to its name/logo as part of the "Stark Expo" sponsors. Another heavily promoted brand is Oracle, and there is also a Rolls Royce. Pepper wears Christian Laboutin shoes with their conspicuous red soles and carries Louis Vuitton luggage. Real-life news anchors like CNN's Christiane Amanpour and Fox News' Bill O'Reilly's shows are shown.
Drugs / Tobacco /
Adult characters drink vodka, wine, champage and cocktails at dinners, parties, and to have congratulatory toasts. Stark gets drunk at his birthday party, and Ivan is often shown drinking vodka (sometimes straight from the bottle).