Common Sense Note
Parents need to know that Tom Cruise stars as the title character in Jack Reacher, an adaptation of Lee Child's novel One Shot. Reacher is a former military police offer who's enlisted to find a sniper who fired six shots into a crowd, killing five people. This thriller is violent, and vigilante Reacher shows no qualms breaking the law to make sure justice is done -- at least his version of justice. There's some swearing (including "f--k" and "s--t") and a bit of sexual tension between Reacher and co-star Rosamund Pike, but no actual sex and very little drinking. Still, there are allusions to torture, and the fight scenes are sometimes brutal; a few are very tough to stomach. Even though there's little blood or gore on screen, the film is more appropriate for older teens and up.
Sexual
Content
One scene shows a woman in her underwear getting dressed; Reacher is shirtless in another. Some sexual tension between the two main characters never leads to anything. One scene has some flirty banter when a woman comes on to Reacher, though he's clearly not interested.
Violence
Plenty of violence right from the start, when a lone gunman shoots five people with a sniper rifle (a scene that's revisited later in the movie). Jack Reacher, the main character, is a former soldier, highly trained with guns and in hand-to-hand combat, and the film finds plenty of chances to showcase his abilities. He takes on a group of toughs in a few street brawls, leaving them bloodied and sometimes with broken bones. Other scenes feature execution-style killings, allusions to torture, and men beating up women. Few of these scenes actually show blood or gore, but they do make it clear that bodies are taking serious damage and the people are in pain, and a few shots may be hard to watch. There's also a high-speed chase through city streets that damages plenty of cars.
Language
Relatively infrequent swearing includes a couple uses of "f--k," plus "p---y," "s--t," "a--hole," "bitch," "prick," "damn," "hell," "ass," "goddamn," and more.
Social
Behavior
Bad guys get what's coming to them, courtesy of Jack Reacher, a loner/vigilante who dispenses his own brand of justice, which mostly bypasses the legal system. That said, there's also the message that it's worth looking beyond appearances to find out the truth.
Consumerism
Several car brands are mentioned and/or get prominent screen time. Helen drives a Mercedes, and the bad guys spend a lot of time trailing Reacher in an Audi. Another character drives a Cadillac, which is referred to by name. Some of the characters drink Budweiser when relaxing, and Bud signage is visible in the background in a bar.
Drugs / Tobacco /
Alcohol
One scene takes place in a bar where plenty of people in the background are drinking, though Reacher sticks to coffee. He later shares a beer with Helen when they're relaxing in a motel room. References to meth use; drug paraphernalia is shown.