Common Sense Note
Parents need to know that this show's quick-witted humor often includes innuendoes about sex, alcohol, and drugs, which are handled with an implied "wink, wink" philosophy that makes them seem harmless. The show rarely tackles controversial subjects -- instead mining the characters' workplace relationships for storylines -- but its crass humor and mature content should keep it off kids' watch list. Even when it does touch on something more serious (eating disorders, emotional problems, etc.), it's all played for humor.
Hardly an episode goes by without some talk about sex. Innuendoes and suggestive comments are typical. Scantily clad models make appearances and are on the magazine cover that provides segues between scenes. Characters periodically hook up and have sexual relationships (nothing explicit shown).
Words like "bitch," "slut," "damn," and "hell" are used moderately.
Most characters are shallow and self-centered. One is a closet alcoholic/social drug user/brainless ex-model who often maintains her job by manipulating her boss. Another is a sex-crazed male assistant who often looks up porn on his work computer. Affection among the friends is rare; sarcastic jabs are often all they share.
Not overt, but products do show up. One character uses an Apple computer. Another is often shown relaxing in his office with some new stress-relieving Sharper Image-esque gadget.
Drugs / Tobacco /
Adult characters drink alcohol. One character has a alcohol and drug problem that's played for laughs in nearly every episode.