Common Sense Note

Parents need to know that this reality show is very much pro-body art, and the risks of getting a tattoo aren't addressed directly. Though viewers don't see blood, they do see the tattoo needle piercing the skin. Some of the stories behind clients' tattoos are emotionally gripping, such as those involving the loss of a friend or relative. Some of the clothes worn by the tattoo artists and their clients are fairly provocative -- expect lots of black leather and tight denim. Also expect to hear frequent bleeps as the show tries to keep up with the profanity pouring out of both artists' and clients' mouths.

Sexual Content

Some sexually provocative clothing and poses -- lots of black leather, tight denim, cleavage, etc.

Violence

No blood, but viewers do see the tattoo needle piercing people's skin.

Language

"F--k" and other strong swear words are frequently bleeped, while milder choices like "hell" and "damn" go uncensored.

Social Behavior

The show focuses on people working hard at something they're passionate about. The shop is woman owned and operated in a male-dominated profession. Mostly white staff and clientele.

Consumerism

Not applicable

Drugs / Tobacco / Alcohol

Occasional drinking or mention of smoking.