Common Sense Note
Parents need to know that, like its two predecessors, Madagascar 3: Europe's Most Wanted is appropriate for virtually the whole family. There's little questionable material here, although some parents may notice a couple of innuendos, some threats and dart-gun attacks, and one almost-curse word ("Bolshevik" is made to sound like "bull---t"). On the plus side, kids might learn a thing or two about the circus and European destinations like Paris, Rome, and Monte Carlo. As always, Madagascar 3 boils down to the central relationship between the four main zoo animals, and, like the others, the third movie makes sure kids know how important it is to have unconditional friends.
Sexual
Content
King Julien falls in love with a bear whom he calls his "big hairy beast" and compliments on her fur. They're shown snuggling together, and there are a couple of innuendo-laden jokes that will go over kids' head. Gloria and Melman are together and hug a couple of times, and Alex and Gia flirt and eventually embrace.
Violence
Mostly physical comedy and sight gags with the animals -- particularly King Julien and Sonya. The brawling dogs threaten people. The nefarious Captain Du Bois (who's bent on killing Alex as a trophy) isn't afraid of using her trusted dart gun or single-handedly putting three officers in the hospital. Several characters are hit with the dart tranquilizers, and eventually Captain Du Bois gets her comeuppance.
Language
Nothing inappropriate, but in one scene Vitaly says that's "BULLshevik" in a way that obviously mirrors how you'd say "bulls--t."
Social
Behavior
Several lessons about loyalty, friendship, what it means to be free, and not allowing past mistakes to get in the way of being bold and trying again.
Consumerism
In the movie, a Ducati motorcycle receives a good bit of screen time. Off-screen, there are countless product/licensing tie-ins, from toys to video games to social media efforts.
Drugs / Tobacco /
Alcohol
Not applicable
