Rodney Bingenheimer has been a fixture in the Los Angeles music scene for more than two decades, evolving from rock fan to journalist, promoter, club owner and, finally, radio DJ on KROQ. Developing symbiotic relationships with hundreds of rock stars, Bingenheimer has helped advance music careers and fads in Hollywood since the 1960s. George Hickenlooper's documentary takes a close look at the life and career of this enigmatic scene-maker.