Mr. Magorium's Wonder Emporium

2007 G 1h 34m Blu-ray / DVD

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Mr. Magorium's Wonder Emporium

2007 G 1h 34m Blu-ray / DVD
  • Overview
  • Details
  • Cast
When Mr. Magorium's health starts failing, he turns over his fantastical toy store to Molly, who isn't sure she's ready for the task. Since the store reflects the energy of those who run it, Molly must lift her spirits to recapture the shop's magic.
Format
Blu-ray DVD
Screen
Full Screen 1.33:1
Subtitles
English, French, Spanish (Neutral)
CC
No
Audio
English: Dolby Digital 5.1, Spanish (Neutral): Dolby Digital 2.0 Surround, French: Dolby Digital 2.0 Surround
Screen
Widescreen Anamorphic 2.35:1
Subtitles
English, French, Spanish (Neutral)
CC
No
Audio
English: DTS 5.1 Surround, Spanish (Neutral): Dolby Digital 2.0 Surround, French: Dolby Digital 2.0 Surround
Rating
G - All ages admitted. Nothing that would offend parents for viewing by children.
age 6+
Common Sense rating OK for kids 6+
  • Natalie Portman
  • Dustin Hoffman
  • Jason Bateman
  • Jonathan Potts
  • Paula Boudreau
  • Ted Ludzik
  • David Rendall
  • Beatriz Yuste
  • Zach Mills
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Reviews

age 6+

Common Sense Note

Parents need to know that this sweet, family-friendly fantasy is brimming with product placement, though most of it's in context (you can't really make a movie about a magic toy store without toys...). Plus, the positive messages about friendship, trust, finding your potential, and believing in yourself overshadow most of the branding. There isn't any violence, but the store does throw a temper tantrum that sends toys flying after patrons (the red walls also fade to gray, and the toys lose their spark and color). A significant death, while presented in an idealized way to fit in with the tone of the film, is handled gently and poignantly; there are some sad scenes, but it's peaceful overall (though really young kids may need further explanation of how death really works). A young boy is looked at as a loner and has trouble making friends with other kids.

Sexual Content

Not applicable.

Violence

In one chaotic scene, the store throws a temper tantrum -- toys are tossed from shelves, others fall or explode, some attack store patrons (one child is tied up, a woman ends up with a squid on her head, a dragon breathes fire, etc.). So there's some mild peril for a few moments, but nothing serious. Some bickering between characters.

Language

One use of "crap" and a few mild insults -- "insufferable fool," "ninny," etc. Henry is affectionately called "Mutant." Mr. Magorium uses a lot of big words, which many kids may not understand (of course, given how fast he talks, they may not really notice them, either).

Social Behavior

Strong positive messages about believing in yourself and others, as well as working together and staying open to the possibility of "magic" in everyday life. A significant death is handled gently; there's some sadness, but overall the characters learn from it and become stronger.

Consumerism

The Wonder Emporium is brimming with toys of every size, shape, and color, and many are recognizable brands: Curious George, Easy Bake, Playmobil, Legos, Silly Putty, Lincoln Logs, Matchbox, Hot Wheels, Ugly Doll, Slinky, and more. Expect lots of retail tie-ins.

Drugs / Tobacco / Alcohol

Not applicable

  • Age appropriate
  • Not an issue
  • Depends on your child and your family
  • Parents strongly cautioned
  • Not appropriate for kids of the age

This information for parents is provided by Common Sense Media, a non-profit organization dedicated to improving kids' media lives.

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