Mr. Magorium's Wonder Emporium

2007 G 1h 34m Blu-ray / DVD

Want to watch for free? Join for a free month

Mr. Magorium's Wonder Emporium

2007 G 1h 34m Blu-ray / DVD
  • Overview
  • Details
When Mr. Magorium's health starts failing, he turns over his fantastical toy store to Molly, who isn't sure she's ready for the task. Since the store reflects the energy of those who run it, Molly must lift her spirits to recapture the shop's magic.
Blu-ray DVD
Full Screen 1.33:1
English, French, Spanish (Neutral)
English: Dolby Digital 5.1, Spanish (Neutral): Dolby Digital 2.0 Surround, French: Dolby Digital 2.0 Surround
Widescreen Anamorphic 2.35:1
English, French, Spanish (Neutral)
English: DTS 5.1 Surround, Spanish (Neutral): Dolby Digital 2.0 Surround, French: Dolby Digital 2.0 Surround
G - All ages admitted. Nothing that would offend parents for viewing by children.
age 6+
Common Sense rating OK for kids 6+
  • Fast, free delivery

    Free delivery to your mailbox and free returns.

  • No late fees

    Keep your movies as long as you want with no due dates.

  • Super easy

    Pick your movies, watch when you want, return, and repeat.

  • The best titles

    The best movies and TV shows, plus weekly new releases.


age 6+

Common Sense Note

Parents need to know that this sweet, family-friendly fantasy is brimming with product placement, though most of it's in context (you can't really make a movie about a magic toy store without toys...). Plus, the positive messages about friendship, trust, finding your potential, and believing in yourself overshadow most of the branding. There isn't any violence, but the store does throw a temper tantrum that sends toys flying after patrons (the red walls also fade to gray, and the toys lose their spark and color). A significant death, while presented in an idealized way to fit in with the tone of the film, is handled gently and poignantly; there are some sad scenes, but it's peaceful overall (though really young kids may need further explanation of how death really works). A young boy is looked at as a loner and has trouble making friends with other kids.

Sexual Content

Not applicable.


In one chaotic scene, the store throws a temper tantrum -- toys are tossed from shelves, others fall or explode, some attack store patrons (one child is tied up, a woman ends up with a squid on her head, a dragon breathes fire, etc.). So there's some mild peril for a few moments, but nothing serious. Some bickering between characters.


One use of "crap" and a few mild insults -- "insufferable fool," "ninny," etc. Henry is affectionately called "Mutant." Mr. Magorium uses a lot of big words, which many kids may not understand (of course, given how fast he talks, they may not really notice them, either).

Social Behavior

Strong positive messages about believing in yourself and others, as well as working together and staying open to the possibility of "magic" in everyday life. A significant death is handled gently; there's some sadness, but overall the characters learn from it and become stronger.


The Wonder Emporium is brimming with toys of every size, shape, and color, and many are recognizable brands: Curious George, Easy Bake, Playmobil, Legos, Silly Putty, Lincoln Logs, Matchbox, Hot Wheels, Ugly Doll, Slinky, and more. Expect lots of retail tie-ins.

Drugs / Tobacco / Alcohol

Not applicable

  • Age appropriate
  • Not an issue
  • Depends on your child and your family
  • Parents strongly cautioned
  • Not appropriate for kids of the age

This information for parents is provided by Common Sense Media, a non-profit organization dedicated to improving kids' media lives.

How it works

  • 1

    Create your list

    Browse from thousands of movies and shows.

  • 2

    Free delivery

    We send out your disc the next business day.

  • 3

    Watch and repeat

    Free returns, plus no due dates or late fees.

Unlimited movies sent to your door, starting at $7.99 a month.