Common Sense Note
Parents need to know that Mr. Peabody & Sherman is a big-screen adaptation of the Peabody's Improbably History segments of Rocky and Bullwinkle. Filled with historical figures and events, the animated adventure features a lot of physical comedy, and some potentially frightening scenes when the kids and Mr. Peabody are in danger -- in ancient Egypt, ancient Greece, and the French Revolution. Language includes some insults like "loser," "dirty," "dog," and more. Many of the puns and jokes are obviously aimed at parents and older audiences, like when Mr. Peabody mixes cocktails called "Einstein on the Beach." Female characters are negative throughout, though the central girl character redeems herself at the very end.
Sexual
Content
Violence
The ancient Egyptians imprison Mr. Peabody and Sherman, who nearly die several times in the Great Sphinx. The ancient Greeks chant "blood! blood! blood!" in preparation for battle with the Trojans. In one scene, Mr. Peabody sacrifices his safety for the sake of Sherman and Penny, and it seems like he plunges to his death. During the segment in the French Revolution, Robespierre rounds up Sherman and Mr. Peabody as part of the aristocracy and sentences them to death. Mr. Peabody is shown under the guillotine (complete with historically accurate basket for the head). Sherman, Mr. Peabody, Penny or some combination of those characters, are often in danger but always survive.
Language
Insult language: "stupid," "dumb," "dog," "dirty," "loser."
Social
Behavior
Strong messages revolve around family. A family doesn't need to look like everyone's else's to be valid and loving. History is extremely important, because it can change our lives. (However, every female character in the movie is either mean, difficult, or ditzy -- including the very few historical figures Mr. Peabody and Sherman meet.) Mr. Peabody learns there's no formula to parenting: you just have to love and protect your kid. Sherman and Penny's journey proves that sometimes people you least expect can turn into great friends.
Consumerism
Since the movie is based on segments of The Rocky and Bullwinkle Show, there are tie-ins to existing DVDs and memorabilia, as well as Happy Meal toys, apparel, games, and more.
Drugs / Tobacco /
Alcohol
In two scenes, Mr. Peabody is shown elaborately mixing cocktails for Penny's parents and calls the drink "Einstein on the Beach."