Common Sense Note
Parents need to know that while James Bond is his usual ladies' man type here, he also masquerades as homosexual -- or, as the euphemistic dialogue puts it, he "doesn't like girls." Despite the comedic moments inherent in this premise, Bond still beds several women (and actually marries one!). Then the movie whipsaws around, ending on a particularly shocking note with the assassination of a sympathetic character. The violence includes a particularly don't-try-this-at-home-or-anywhere-else fight on back of a speeding bobsled. The heroine tries to commit suicide in photogenic fashion by drowning.
Sexual
Content
As with many 007 movies of this vintage, the opening-credit sequence is an artsy montage featuring multicolored silhouettes of nude women. Though we don't see anything explicit, Bond beds a number of girls. At least this time he proposes marriage to one and insists they wait for their wedding night to consumate -- but then he changes his mind instantly. Bond also allows some characters to think he's homosexual.
Violence
Lots of fistfights, gunfire, and car crashes. One character is shot at close range. A man on skis falls into a bladed snowplowing machine, which then spews blood-tinged snow. Other characters are engulfed in an avalanche. One man is skewered on a bed of spikes; another is blasted with a flamethrower.
Language
Not applicable
Social
Behavior
Bond is -- as always -- the suave, arch British hero who indulges in recreational sex and gambling. Here he forms an alliance with a gangster. Heroine Tracy shows some fighting skills and strength of her own, though she needs rescuing by James more often than not. As throughout the series, physical attractiveness is equated with goodness, especially in females; the only unpretty woman is the villain's nasty, German-accented second-in-command.
Consumerism
No problem, unless the parade of luxury '60s automobiles seems heavy-handed.
Drugs / Tobacco /
Alcohol
Recreational drinking and smoking (mostly by the villain).