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Following members of a political consulting firm to Bolivia, where they've been hired to help controversial candidate Gonzalo "Goni" Sanchez de Lozada reclaim the presidency, filmmaker Rachel Boynton reveals the manipulation and orchestration involved in big-time political campaigning. With only a few weeks before the election, consultants Jeremy Rosner, Stan Greenberg and James Carville work their magic, shaping Goni into the ideal candidate.