Common Sense Note
Parents need to know that Oz the Great and Powerful is considerably darker and more intense than The Wizard of Oz. While it pays tribute to the original film, the main character this time is an adult, rather than a girl, and the themes are accordingly more mature. For much of the movie, Oz (James Franco) is a selfish, egotistical ladies' man; he flirts to get his way and ends up kissing four different characters. (He also says "damn" a couple of times.) And if the Wicked Witch's flying monkeys in the 1939 classic frightened your kids, the flying baboons in this prequel may terrify them (particularly in 3-D), as will the general cruelty of the evil characters and the plight of the orphaned China Girl. Glinda is also briefly tortured (via magical lightning), and there's an intense twister scene and several "jump" moments that are especially startling in the 3-D version. The Wicked Witch's transformation is creepy, though ultimately she doesn't look quite as scary as the original. On the bright side, the movie offers a lasting lesson about how teamwork and friendship between unlikely allies can overcome obstacles and how a person's legacy lives on in people's hearts and minds.
Oz is quite the womanizer; he kisses four different women over the course of the movie, and there are a few innuendos about his various conquests. Theodora wears what looks like a corset top in one scene; earlier, she's shown wearing very tight leather pants and a jacket. The Wicked Witch is fairly busty as well. Oz's treatment of women is the cause of a lot of anger and destruction.
The flying monkeys are now flying, screeching baboons with big talons, and they can be downright terrifying, especially in 3-D. Early in the film, the circus strong man chases and tries to beat up Oz; the twister scene that follows is intense (this is another instance where 3-D ups the intensity, with sharp projectiles flying toward Oz, objects hurtling through storm clouds, etc.). Glinda is tortured (via magic) and must battle her evil enemies, who look quite scary and can be frighteningly wicked. China Town and all its inhabitants are mostly destroyed, and the orphaned China Girl is left with broken legs. One main character's transformation into the Wicked Witch of the West is freaky, although she's not as ugly as the original Wicked Witch. The wizard navigates some intense river rapids upon his initial arrival in Oz, plummeting down a scary waterfall, and he's later charged by a hungry lion and attacked by fierce piranha-like plants (again, scary in 3-D). Theodora hurls fireballs when her temper flares, and angry tears leave scars on her cheeks. China Girl briefly wields a knife in one scene (played for humor); soldiers use spears. Scenes in the Dark Forest include creepy eyes and a spooky graveyard. One scene near the end briefly suggests the death of a main character.
"Damn" is used a couple of times; also "shut up."
Despite the overwhelming odds against them, Oz, his friends, and the good people of Oz band together to save the land from evil. There's a recurring emphasis on the idea that when you believe (in yourself, in others, in a dream), anything is possible, as well as the notion that people can change for the better if they're given the chance -- and others' trust. Evil characters are driven by vengeance and jealousy.
Although the movie itself contains no product/brand references outside of the book and classic film, Disney has merchandise partnerships with everything from makeup and apparel companies to stationery and games.
Drugs / Tobacco /
In the Kansas section, a clown drinks from a flask during Oz's magic performance.