Common Sense Note
Parents need to know that Parental Guidance is a mostly kid-friendly family comedy about the tension between grandparents' old-style parenting and their daughter and son-in-law's Type-A helicopter parenting. There's some rude and scatological humor -- e.g. "poopy head," "fartie Artie," a grandfather being hit in the testicles with a baseball bat, and a man vomiting on a child. A grandfather's suggestion to stick up for yourself leads to his grandson punching his bully and then getting hit in the eye in response. Several brands are mentioned, particularly ESPN, but the product placements aren't generally overwhelming. There's a little drinking by adults, some mild suggestiveness (including references to a couple's romantic role playing), and some kissing.
Sexual
Content
Mild suggestiveness and a couple of slow dances and kisses between Alice and Phil. There's a running joke that a married couple occasionally role plays being an English punk lover and his girlfriend. Artie and Diane hug.
Violence
A grandfather is struck in the testicles with a baseball bat and then vomits on a kid. A boy hits his bully in the eye and is then struck in response. A famous skateboarder falls on the halfpipe after a boy pees on it.
Language
Insults like "stupid," "poopyhead," "fartie," and other silly names. A fair bit of scatological humor, such as a boy peeing on a halfpipe and an adult getting hit in the testicles and then vomiting on a boy.
Social
Behavior
The movie's main message is the importance of staying close to your parents, especially when you're an adult with children of your own. The importance and benefits of inter-generational families are stressed.
Consumerism
ESPN, the X Games, Tony Hawk, Apple products (including MacBooks and iPods), and the San Francisco Giants are all featured in the movie.
Drugs / Tobacco /
Alcohol
Adults drink on vacation.