Common Sense Note
Parents need to know that since this slapstick comedy is set in a mall, it features a tremendous amount of consumer/product integration. As a result, almost every scene includes a real mall store or restaurant. There are lots of humorous pratfalls -- but the criminals also threaten to kill people and use guns, and there are a few explosions. Several jokes target the obese (including the main character). The language is mostly confined to insults (though there's at least one use of "s--t," as well as a couple uses of "hell," "ass," and "oh my God"), and the sexuality is limited to flirting, a kiss ... and an extended scene set in Victoria's Secret.
Sexual
Content
There are discussions about romantic relationships, dating, online dating, and hooking up. Two characters kiss. During an altercation with a woman, her blouse is pulled up, and viewers can see her bra for most of the scene. Also, an extended scene takes place in Victoria's Secret.
Violence
Criminals take hostages at gunpoint and attempt to kill Paul Blart. He's beaten up but also bests various thieves. Most of the violence is humorous, but occasionally one of the criminals says something about threatening to "off" a hostage (including a child) or blow cops up, etc., and there are a few explosions. But there's no blood -- just bruises from all of the physical comedy.
Language
A couple of stronger words (including one "s--t," as well as "ass," "hell," and "oh my God"), but mostly insults about Paul Blart: "fat," "stupid," "loser," etc.
Social
Behavior
Positive themes of heroism and the importance of doing your job well, no matter the task. But lots of fat jokes, too.
Consumerism
Since the film is set in a mall, tons of chain stores are featured, shown, or at the very least mentioned -- including Victoria's Secret, Hallmark, Sharper Image, Kay's, Lord & Taylor, Orange Julius, Dunkin Donuts, Williams Sonoma, Teavana, Legal Seafood, Hello Kitty, Zale's, McDonald's, and more. Also visible: Rock Band, PlayStation 3, Rainforest CafĂ, and Paul's ubiquitous Segway.
Drugs / Tobacco /
Alcohol
Paul and his co-workers go out for happy hour, and he drinks so much that he gets very drunk.