Common Sense Note
Parents need to know that some of the dinosaurs in this sci-fi series are hungry, mean, and very scary. Watching a massive beast chasing people -- especially young people -- could be frightening for kids. The show makes some efforts to be accurate, showing creatures that actually existed millions of years ago and sometimes having the characters deliver thumbnail lectures about the dinos' habits and characteristics. But the science definitely takes a back seat to the action, and the show isn't really an educational experience.
Some mild flirting
The dinosaurs are very real looking; though some are cute and cuddly, others are hungry and fierce and could be very scary for young kids. Some are shown attacking children, which might be even more frightening. Some of the beasts are brought down by soldiers with automatic weapons, though there's little blood or gore.
People affiliated with government agencies are portrayed as cold, insensitive bureaucrats who want to hide the dinosaurs from the public and are willing to lie if necessary. One official wants to take control of the situation, acting as if he has the authority to force the scientists to comply with his directives, though it's not clear he actually has such power. Part of the story is the ongoing conflict between the scientific interests of the researchers and the goals of the government, which aren't always clearly defined.
Some signage for British retail chains.
Drugs / Tobacco /