Common Sense Note
Parents need to know that this popular reality contest includes scenes in which models are fitted into skimpy clothes. Designers drink and smoke and use mild profanity like "hell." The contestants are all motivated and creative, but they can also be two-faced and gossipy about their fellow competitors. Instead of focusing on the creative process, the show tends to highlight prima donna personalities and unprofessional behavior.
Models are seen being fitted in outfits that can be very skimpy (including lingerie).
Occasional profanity such as "hell" or references to sex.
The show is a contest, and there's some unsportsmanlike behavior -- which the cameras tend to linger on. But you can also take away positive messages about working hard and being creative.
Sponsors' products are mentioned frequently. Sponsors have included TRESemme, Garnier, Bluefly.com, Piper Lime, Macy's, and Elle and Marie Claire magazines.
Drugs / Tobacco /
Designers are seen drinking and smoking cigarettes.