Unable to interest record labels with traditional music demos and self-produced CDs, ambitious sneaker salesman Watt White comes up with a goofy gimmick: He and his fellow rockers will dress up like superheroes and see what happens. The result is an eye-catching stage show (featuring Watt as a 7-foot-tall cyborg) that ultimately attracts the attention they've been hoping for … but warring egos could ruin everything.