Common Sense Note
Parents need to know that, like its two predecessors, this comic book-based movie features lots of action and superhero-style violence. In this installment, a mysterious black goo makes Peter/Spider-Man significantly more aggressive, arrogant, and combative -- even toward his friends -- which could confuse little kids who have clear ideas about their hero. His negative behavior culminates in him physically harming two people he loves (naturally, he redeems himself by the end). Thanks to the enormous amount of Spidey merchandise and marketing, younger children may want to see this movie -- but know that the action might be too intense for the early-elementary set. (Spoiler Alert: Two characters die during the climactic battle sequence.)
Sexual
Content
Various characters kiss, and there's one romantic dance between Peter and Gwen.
Violence
Long, nail-biting sequences of superhero action/violence, including Harry attacking Spider-Man in an impressive airborne fight. Blood is visible on a wounded character's shirt and face and also on a dagger. A couple of major characters are killed, and someone's face is disfigured in a fight. Peter shockingly strikes someone he loves.
Language
Expletives like "damn" and "ass." A few taunts like "chump" and "nerd."
Social
Behavior
Several characters realize that it's never too late to stop making self-destructive choices. Strong themes of redemption and loyalty. Only one character stays selfish throughout the entire film.
Consumerism
Tie-in to vast quantities of related merchandise.
Drugs / Tobacco /
Alcohol
Harry drinks on several occasions and at one point chugs hard liquor. Peter is served champagne at a restaurant. Diners drink alcohol at a jazz lounge.