The American Mall

2008 NR 1h 40m DVD

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The American Mall

2008 NR 1h 40m DVD
  • Overview
  • Details
While working in her mother's music store, aspiring musician Ally (Nina Dobrev) finds a kindred spirit in Joey (Rob Mayes), the mall's custodian and a budding rock star. The friends encourage each other's musical dreams until the mall owner's snarky daughter butts in. Now, the pair must find a way to save the music store and realize their own aspirations. Shawn Ku directs this musical romantic comedy co-starring Autumn Reeser.
Format
DVD
Screen
Widescreen 1.85:1
CC
No
Audio
English: Dolby Digital 5.1, English: Dolby Digital 2.0 Stereo
Rating
NR - Not rated. This movie has not been rated by the MPAA.
age 11+
Common Sense rating OK for kids 11+
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Reviews

age 11+

Common Sense Note

Parents need to know that MTV is positioning this made-for-TV movie as its answer to Disney's High School Musical, though it ages up a bit thanks to the main characters' more physical relationship (they kiss). The movie's central message -- that staying true to yourself is good and selling out is bad -- is a valuable one for impressionable tweens. That said, there are an awful lot of attempts to target young viewers with blatant product placement: Thanks to the mall setting, the list of featured brand names is extensive. There's a small amount of mild sexuality, too, but language is pretty tame.

Sexual Content

Some kissing, and a music video shoot gets semi-sexy. The male lead is also shown with his shirt off and, later, in just his underwear. The only other incident is a comical scene in which a girl eats a hot dog, which makes a guy nervous.

Violence

Not applicable

Language

Pretty tame. Words like "kick-ass," "butt," "suck," and "pissed" are as strong as it gets, but they're each used only once.

Social Behavior

The central message is about staying true to yourself and not selling out. There are obvious villains, to be sure, but everyone gets along in the end.

Consumerism

MTV and Sears struck a special deal, allowing the Sears logo and merchandise to be prominently featured in the film. Characters also model clothing that came exclusively from Sears. The fact that the movie is set in a mall opens up the floodgates in terms of embedded brands. You'll see plugs for Yamaha, Pepsi, Pro-Mark (drumsticks), Pretzelmaker (fast food), NordicTrack, MasterCuts (hair salon), Payless Shoe Source, Gap, Finish Line (athletic wear), Clean & Clear, Ben & Jerry's, Hello Kitty, Aeropostale, and Charlotte Russe.

Drugs / Tobacco / Alcohol

Not applicable

  • Age appropriate
  • Not an issue
  • Depends on your child and your family
  • Parents strongly cautioned
  • Not appropriate for kids of the age

This information for parents is provided by Common Sense Media, a non-profit organization dedicated to improving kids' media lives.

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