The Apprentice

2004 TV-14 1 season

The Apprentice

2004 TV-14 1 season
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Real estate mogul Donald Trump joins forces with reality television ace Mark Burnett in this series that finds wannabe tycoons competing to see if they have the business acumen and driving ambition required to work for one of Trump's companies. Cutthroat challenges requiring salesmanship, intellect and guts separate the worthy from the pretenders, who are doomed to hear the harsh pronouncement "You're fired," before they leave in disgrace.
Donald Trump, George Ross, Carolyn Kepcher, Ivanka Trump, Donald Trump Jr.
  • SEASON  1

Summary of Season 1 (2004) - 4 discs

"The Apprentice" is an example of what happens when one of the most successful businessmen in the country collides with the king of reality television. Donald Trump teams up with executive producer Mark Burnett ("Survivor") to develop an exciting reality series that brings survival into the boardroom, with the ultimate prize being a job with Trump himself. Relive the original series that brought a whole new meaning to the phrase "You're fired!"
Full Screen 1.33:1
Spanish (Neutral), French
English: Dolby Digital 2.0 Stereo
TV-14 - This program contains some material that many parents would find unsuitable for children under 14 years of age.
age 14+
Common Sense rating OK for kids 14+
age 14+

Common Sense Note

Parents need to know that this show includes many product endorsements. Female contestants sometimes use "sex appeal" to boost sales or to get attention. Though there are no explicit references to sex, this show can sometimes reinforce negative stereotypes of females in the workplace. Some seasons of the series revolve around "celebrity" contestants like Stephen Baldwin and Gene Simmons -- who presumably participate to promote themselves and their projects, as well as to compete.

Sexual Content

Some challenges involve slightly risque behavior (like posing in bed for a print ad).


Not applicable


Occasional use of the word "bitch."

Social Behavior

The show underscores that it is necessary to be both competitive and cooperative to get ahead. It also teaches that money is everything.


A near-constant stream of product placement.

Drugs / Tobacco / Alcohol

Not applicable

  • Age appropriate
  • Not an issue
  • Depends on your child and your family
  • Parents strongly cautioned
  • Not appropriate for kids of the age

This information for parents is provided by Common Sense Media, a non-profit organization dedicated to improving kids' media lives.

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