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Harried ad executive Frederick Bolton (Dean Jones) is in a quandary: His daughter desperately wants a horse, but he simply can't afford it; on top of that, his boss tells him he must invent an ad campaign for the company's newest product. What's the account? A stomach pill called "Aspercel." When Frederick decides the best thing to do is to buy a horse for his daughter and name it "Aspercel," the results aren't an immediate success.