Common Sense Note
Parents need to know that this big-budget comic-book adaptation features extensive, graphic super-heroic violence. There's a strong sci-fi/fantasy element, but unlike the gleaming technological feel of Iron Man, this movie has a much messier, more biological style. Expect plenty of injections and experiments, lots of spilled blood, and more general ickiness than in other superhero movies. The Hulk and his nemesis also look quite monstrous, which might scare the pants off young kids. And there's some language (including "a--hole" and "bitch") and a semi-clothed kissing scene.
Sexual
Content
Some kissing in semi-clothed circumstances; some references to how "excited" the lead character can get without risking turning into his monstrous alter ego.
Violence
Extensive super-heroic violence, with super-strong characters striking mighty blows, hurling people and objects about, destroying vehicles, and more. Extensive (albeit mostly pointless) firearms use against the Hulk and his nemesis; explosions, rockets, gas grenades, sonic cannons, and more are also deployed. Wounded bystanders and civilians are seen; the climactic battle features extreme graphic super heroic violence -- for example, the Hulk ripping off one of his opponent's mutated bone-spurs and using it as a dagger. Some martial arts and grappling. Characters fall from great heights; blood is often seen on-screen, as well as painful-looking experimental science-fiction medical procedures.
Language
Language includes "crap," "pissed," "a--hole," "bitch," "hell," "goddamn," "damn," and a choked-off "s--t."
Social
Behavior
The military is pursuing Banner/The Hulk in the hopes of recreating his freakish ability as a military weapon; Banner constantly struggles to control his temper for fear of transforming into his brutish, superhuman alter-ego.
Consumerism
Tie-in to vast quantities of related merchandise. Several brands appear on-screen, including Norton computer utilities, Polar heart rate monitors, and SanDisk USB drives.
Drugs / Tobacco /
Alcohol
Some cigar smoking.