Common Sense Note
Parents need to know that although there's nothing overtly upsetting in this adaptation of the beloved childhood cartoon, you can expect some potty-type humor and some cartoonishly violent scenes involving bad guy Gargamel and his cat Azrael. But no one is ever seriously hurt, and the Smurfs always triumph. The word "smurf" is used often as a substitute for other words, including, on occasion, curse words -- i.e. "smurf off!" or "smurf me." Many brands are featured in the movie (usually if they have the word "blue" in them), as well as electronics and toy companies. While kids might pick up a few messages about positive teamwork and self-confidence, chances are they'll probably just laugh at the goofy pratfalls and jokes.
Sexual
Content
A married couple is affectionate -- holds hands, embraces, and eventually kisses -- in a short-and-sweet manner. Smurfette stands over a subway grate, Marilyn Monroe-style, but her Smurf "brothers" are more interested in the breeze. Grace is pregnant.
Violence
Lots of pratfalls and cartoonish violence, mostly involving Gargamel, who's always trying to capture the Smurfs. Azrael the cat is often thrown into danger's way, after which Gargamel says "Are you dead?" to see if he made it. A climactic battle between Gargamel and the Smurfs (note -- possible spoiler alert!) causes a few minor Smurf injuries, but there's no blood or deaths. One sequence in which Gargamel finds Smurf Village might frighten very young children, since Gargamel destroys many of their homes and winds up driving them off into the enchanted forest. Azrael also coughs up Smurfette's hair in a rather graphic way that might gross out some viewers.
Language
The word "smurf" is used as a substitute for many other words, including curse words -- for example, "smurf off," "you smurfin' crossed the wrong smurf," "smurf me," etc. Also very sparing use of "damn" and "oh my God."
Social
Behavior
The Smurfs offer positive messages about cooperation, teamwork, and family togetherness. Clumsy Smurf's transformation into a fearless hero is a great lesson that none of us is just "one thing," even if that's what we're most known for by our friends and family. On the downside, in one scene Gargamel calls an older woman a "hag" and uses magic to give her a younger, more bosom-y appearance, after which a group of people rave about her transformation.
Consumerism
Many visible product placements, including Blue Man Group; Samsung Blu-Ray player, Apple computers, a prominent mention of M&Ms, Aerosmith Guitar Hero, CBGB, Bluetooth technology, FAO Schwarz, ALEX toys, Madame Alexander dolls, and references to Katy Perry's song "I Kissed a Girl" and Braveheart.
Drugs / Tobacco /
Alcohol
Not applicable