Common Sense Note

Parents need to know that this optimistic, CGI-animated movie may stoke kids' desire for toys or other products associated with the Strawberry Shortcake brand. Also, the child-like characters many parents remember from childhood have been transformed into fashion-conscious, hair-flipping entrepreneurs, and may contribute to the tweenification of young girls.

Sexual Content

Violence

A few mildly tense moments, like when Strawberry and her friends rescue Mr. Longface, who has fallen over a ledge.

Language

Social Behavior

Teamwork, determination, friendship, believing in oneself, hard work, forgiveness -- all these noble messages are woven through the movie. But sometimes the emphasis on these positive messages leaves out the less pretty feelings that kids have. For example, even though Mr. Longface misled the girls on a long, treacherous journey, the girls don't get upset with him. Sure, forgiveness is a good thing, but it's also important to teach kids that it's OK to feel mad and tell people how you feel.

Consumerism

Some might consider the movie to be an hour-long commercial for the dolls and accessories in the Strawberry Shortcake brand. The DVD comes with a $5 coupon for a Strawberry Shortcake toy. Before the movie begins, viewers see an advertisement for the Berry Cafe toy, as well as an AAA advertorial about seatbelt safety.

Drugs / Tobacco / Alcohol