Common Sense Note
Parents need to know that this comic book-based action movie about the Norse god Thor (played by up-and-comer Chris Hemsworth), who's banished to Earth to master his temper and discover his humility, has some fairly intense action/battle scenes. But although characters hit, spear, stab, and blow up their enemies, and weapons are used, the violence isn't particularly bloody or gory. There also isn't much swearing -- "hell" is about as forceful as it gets -- or sex (just kisses/flirting), and drinking is limited to some beer consumption. And underlying all of the mayhem, there's even a positive message about finding and learning from your weakness.
Some kisses. Characters comment on others' physique.
Plenty of action-packed battle sequences that have characters hitting, slamming, spearing, stabbing, lancing, and blowing up enemies. Much of it is done with special effects, so they're not exactly gory. Still, they're intense. Lots of screaming; a character charges into a top-secret location, tossing and punching those who stand in his way. Guns are drawn.
Language is rare -- just a couple of uses of words like "damn," "hell," "ass," and "oh my God."
The movie's subtext seems to be that "an eye for an eye" only ends up with everyone blind. The film also conveys the message that just governance requires wisdom and humility.
Tie-in to vast quantities of related merchandise. Some strategically placed cereal boxes and a mention of a character in another comic book hero movie, Iron Man.
Drugs / Tobacco /
Some hearty ale-drinking at Norse revelries. Two men guzzle beer at a bar.