Common Sense Note
Parents need to know that this reality travelogue's primary focus is on how different cultures consume alcohol, and often features over consumption of alcohol, like beer chugging contests. Some viewers use the show to participate in a drinking game, where certain images or incidents denote when viewers should drink. The show does have some redeeming value, as it explores various world cultures and their eating and drinking habits.
Strongest words include "pissed," "hell" and "damn."
With a focus specifically on drinking, the show sends a strong message that drinking to excess is okay. At the same time, there is informative material that delves into the cultural and historical origins of many of the drinks and regions, so the show is not without educational value.
As the host travels the world sampling beverages, there is occasional mention of specific products available in each locality -- Guinness beer, for example.
Drugs / Tobacco /
The entire premise of the show is built on experiencing alcoholic beverages in cities around the world. Drinking sessions are frequently depicted as extending beyond the limits of social drinking -- beer chugging contests, for example. Occasional smoking in crowds in bars.