Common Sense Note
Parents need to know that this hour-long comedy is set in the competitive, materialistic world of a high-fashion magazine called Mode. Several characters -- most of whom are pretty over-the-top -- consequently exhibit poor values and iffy behavior (scheming, corporate one-upmanship, petty meanness to those who don't fit in, etc.). By comparison, delightful main character Betty stands out like a cheerful, hardworking beacon. Unabashedly proud of her working-class roots and eclectic taste in clothes and accessories, Betty is a great role model for teen girls who worry about fitting in.
Betty's boss, Daniel, is a womanizer who has no qualms about sleeping with his co-workers and getting sexual favors in the office -- but virtually all of his shenanigans are implied rather than shown (some scenes show him in a rumpled bed, another scene implies an indiscretion during work hours, etc.). Some female characters wear tight and/or revealing clothes. One character is transgendered.
Back-biting and scheming, but no violence (except to a stuffed bunny...).
Pretty mild: "Bitch," etc.
The series sends positive messages about having a strong sense of self, having a strong work ethic, and the importance of family.
The world of Mode magazine is a very materialistic one, but most brands and designer names are fictional.
Drugs / Tobacco /