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Filmed over a seven-year period, Dov Kelemer's searing indictment of the music business chronicles the lives of brothers Frank and Vince Rogala, Michigan natives who came to Los Angeles seeking fame and fortune with their rock band NC-17. Humbled by the brutal realities of the record industry, these courageous musicians face an ongoing struggle as they try to balance their desire for financial success with their need for artistic redemption.