With the music industry in a state of upheaval, what does it take to be a rock star? This documentary finds out as it follows the members of three bands -- Tub Ring, Bloodshoteye and 3 Mile Scream -- as they try to get their careers off the ground. Intercut with footage of the bands are interviews with members of other groups, including Gwar, Lamb of God and the Haunted, who discuss their own tumultuous experiences in the metal scene.