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Douglas Rushkoff in Frontline: The Merchants of Cool

Frontline: The Merchants of Cool

2001 NR

The award-winning "Frontline" television show trains its investigative lens on marketing moguls who conduct endless surveys and focus groups sampling the tastes, attitudes and aspirations of American teens to determine exactly what they want. As Hollywood and Madison Avenue craft tailored versions of teenage life in movies, TV, music and advertising, just how far will they go to reach the hearts -- and wallets -- of American youth?

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