Photo of Jackie Lay Jackie Lay

Jackie Lay in The Urban Demographic

The Urban Demographic

2005 NR

Faced with sinking ratings and declining revenues, Seattle's KSOF Radio, a classical music station, changes its format to better reflect the taste of the city's listeners. But the shift to hip-hop programming doesn't sit well with some members of the community, and nervous advertisers pull their support from the station. Can KHIP's program director (Rico E. Anderson) get the fledgling format off the ground amid the controversy?