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Jeff Furman in Biography: Ben & Jerry

Biography: Ben & Jerry

2007 NR

With a passion for food and a strong sense of humor, childhood friends Ben Cohen and Jerry Greenfield set up their own ice cream business in 1977. Learn how these two men turned their small-scale operation into a major moneymaker. Part of the company's incredible success should be attributed to the duo's socially responsible stance to protect the environment as well as do right by their community and employees.