Photo of Martin Prikryl Martin Prikryl

Martin Prikryl in Czech Dream

Czech Dream

2003 NR

In 2003, filmmakers Filip Remunda and Vit Klusak masterminded and documented the largest consumer hoax in the history of the Czech Republic, a scam that drew thousands to a megamarket that didn't actually exist. Publicized by a renowned advertising agency via countless radio spots, fliers and more than 400 illuminated billboards, the store turned out to be nothing but a movie studio-quality facade in the center of a big green field.